Automate Digital Media Operations and Amplify Productivity
With WowAgents, the pain of manually digesting media insertion orders from different formats, parsing creative assets from numerous channels, and downloading reports from different platforms will soon be over.
Tasks performed by WowAgents
-
Download media insertion orders and convert them into structured data schema for campaign setup. Compatible with most agency formats, WowAgents automatically detects and highlights errors or potential discrepancies.
-
Ingest creative assets from various sources, including creative asset libraries or spreadsheets. Ensure that all creatives are pulled and mapped correctly, while automatically identify missing links, tags, or trackers.
-
Invoke APIs to set up campaigns and upload creative assets. Automatically validate campaign setup integrity and detect anomalies in key elements such as dates, budgets and pacing.
-
Download and aggregate daily impression reports from various platforms, consolidating them for optimization or actionable insights.
-
Set up campaign targeting tactics, including retargeting, affinity and demographic targeting, geo targeting, and contextual targeting.
-
Generate monthly invoicing reports by reconciling actual impressions delivered with the original insertion order.